Stories


Quality & Culture with Premium Barber @__S7EVEN__

Why does quality matter?

Quality shows a real passion for what you are making. With quality being so scarce in this day and age with everything being so cheap and fast, it’s important to seek out quality because it represents the longevity and value in a brand or product.

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Generational Style

Grooming is an essential part of a well-kept man’s routine. Although gruff and grime may indicate hard work done in various fields, the ability to clean up and enjoy the spoils of one’s labor pays dividends both “in and out of season”.

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Why does quality matter?
Quality shows a real passion for what you are making. With quality being so scarce in this day and age with everything being so cheap and fast, it’s important to seek out quality because it represents the longevity and value in a brand or product.

Why is culture an important quality to preserve?
Having a culture or way of life is how you stand out from others; and your competitors. Culture is what is going to bring in the type of clients and customers that uniquely relate to you and your brand - and these are the ones worth catering to. It’s kind of like a membership for the people who are for you and believe in your brand. Once you preserve a specific culture, you’ll always have your loyal customers/members for life. As a barber, I can relate first hand to how this plays out in my business.

How does the Burke Brush brand meet both of these standards?
First and foremost, Burke Brush is a great black-owned business that stands out amongst other brands with unique style and creativity with how the brushes and other products are designed. Having used the Burke Brush myself, I could tell it was a high quality product starting with the premium packaging it comes in; this brand really went above and beyond to present a luxury first appearance. Then, there's the dynamics of the brush from the comfortable palm size making it easy to grip, to the strong quality bristles that work perfectly in my cutting routine, and the carrying case that protects the brush and clips on to my luggage to prevent me from misplacing it when traveling. Overall, I love how customizable and convenient it is to own one. The Burke Brush raised the standard!

Would you recommend the Burke Brush to your clients?
I would definitely recommend the Burke Brush to my clients and most importantly to my fellow barbers out there who are serious about quality in their craft.

@__S7EVEN__

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Generational Style

Grooming is an essential part of a well-kept man’s routine. Although gruff and grime may indicate hard work done in various fields, the ability to clean up and enjoy the spoils of one’s labor pays dividends both “in and out of season”. I’ve always valued the grooming process of which hairstyling is a core component, whether it’s getting ready for school pictures, blowing out the Afro before and after games, or getting my hair braided in act of cultural defiance, your look isn’t complete until your “do” is done.

One of the things my military dad vicariously passed down to me when he dressed, was an attention to detail, he was very meticulous. His shoes were shined, he wore an undershirt, you could smell his cologne throughout the house, and he always had a fresh haircut which he brushed incessantly.

Hair is an important part of a person’s self image and I learned during my teenage years that one could train your hair to do different things. After my Afro years, I decided to start brushing my hair instead of “picking” it out with a wire spoked comb. I wore my hair parted down the middle, which showed my hair’s texture when I brushed, and eventually I started brushing my hair backwards. With a lower cut, that was it, I’d found my style, but the training was ongoing, I brushed.

The feedback, or better yet, the attention from the ladies was confirmation that I’d found my mojo, but the training continued, I brushed! I tried different brands of hair greases and several different conditioners in an attempt to emulate that barbershop look, while constantly training, I brushed. However, something wasn’t quite right. So I decided to try a different tool, a different brush, one with slightly softer bristles, one with a better grip, less friction, it mattered.

Now instead of tugging at my hair, when I brushed, I massaged my hair, moving each strand into its own space. Finally, the training was done, my kinky was kool. Now, I was grooming, and my hair responded to the smoother strokes, the softer bristles, I brushed with a new confidence, a confidence which permeated my very being. Showered and shaved, a splash of my favorite cologne, I’m dressed. With my tool in hand, I’m ready….“Gimme the night”!

Kevin Theophilus Roach

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